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We just buy one share of whatever company it is or we just buy one ton of soybeans or whatever it is.

But when we’re picking a life partner, everybody’s different. So in an ideal world, we would have the ability to search every single person out there and pick the ideal match.

Download this podcast SARAH GREEN: Welcome to the HBR Idea Cast. I’m talking today with Paul Oyer, Professor of Economics at Stanford’s Graduate School of Business. SARAH GREEN: So Paul, I’d like to just kick off by talking a little bit about the economic concept of search costs.

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The benefit of online dating is that you can take time to compose your first message and think about exactly what you want to say before pressing the send button. You work too hard Our work lives are increasingly hectic, and we seem to spend more time at the office and less time socialising.

While this might be great for your career, it can take its toll on your love life, making it difficult to meet new people.

match is the most widely-used online dating site in the world and has nearly 1.8 million subscribers.

It works in the most traditional way: Simply create a profile, check out your potential matches, send them a few messages and then arrange to meet for a date.

It’s easy to find the kind of person you’re looking for We often have an idea in our head of what our ideal date would look like, listen to and enjoy doing, but it can be tricky to find them among the hundreds of people you come into contact with on a daily basis.

With online dating you can search for exactly the kind of person you are looking for, then review all of the matches that meet your criteria before deciding whether to contact them, making finding the kind of person you want simple.

This site provides quality over quantity and is great for those looking for a long term relationship.

Try now: e Harmony from £9.95 per month How does it work?

No longer embarrassing or, God forbid, cringe-worthy, half of all single people now use online dating sites to find love. There are literally hundreds of dating sites out there. The experts say: This is a great site for those who are looking for personality matching.

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